International conference on multidisciplinary science

THE RELEVANCE OF BRAND EQUITY IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN

Zufarova Nozima Gulamiddinovna

PhD, associate professor, independent researcher of Tashkent State University of Economics

##semicolon## education, consumer market, university, regional economy, brand.

सार

. The role and importance of brand equity in today's transformation process in the higher education system is scientifically substantiated in the article.

##submission.citations##

Vukasović, T. (2022). Applying Model of Brand Equity in Higher Education Marketing Context. Business Systems Research, 13(1), 156–168. https://doi.org/10.2478/bsrj-2022-0010

Waqas, M. (2022). The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context. Journal of Nonprofit and Public Sector Marketing, 34(4), 451–474. https://doi.org/10.1080/10495142.2021.1902905

https://xs.uz/uzkr/109909

https://lex.uz/docs/4545884.

https://www.researchgate.net/publication/238599094_Brand_equity_in_higher_education