THE RELEVANCE OF BRAND EQUITY IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN

Zufarova Nozima Gulamiddinovna

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Published

2024-03-13

Issue

Vol. 2 No. 3 (2024): International conference on multidisciplinary science

Section

Articles

How to Cite

THE RELEVANCE OF BRAND EQUITY IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN. (2024). International Conference on Multidisciplinary Science, 2(3), 101-104. https://mjstjournal.com/index.php/icms/article/view/986

How to Cite

THE RELEVANCE OF BRAND EQUITY IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN. (2024). International Conference on Multidisciplinary Science, 2(3), 101-104. https://mjstjournal.com/index.php/icms/article/view/986

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THE RELEVANCE OF BRAND EQUITY IN THE HIGHER EDUCATION SYSTEM OF UZBEKISTAN

Zufarova Nozima Gulamiddinovna

PhD, associate professor, independent researcher of Tashkent State University of Economics

Keywords: education, consumer market, university, regional economy, brand.

Abstract

. The role and importance of brand equity in today's transformation process in the higher education system is scientifically substantiated in the article.

References

Vukasović, T. (2022). Applying Model of Brand Equity in Higher Education Marketing Context. Business Systems Research, 13(1), 156–168. https://doi.org/10.2478/bsrj-2022-0010

Waqas, M. (2022). The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context. Journal of Nonprofit and Public Sector Marketing, 34(4), 451–474. https://doi.org/10.1080/10495142.2021.1902905

https://xs.uz/uzkr/109909

https://lex.uz/docs/4545884.

https://www.researchgate.net/publication/238599094_Brand_equity_in_higher_education