THE ROLE OF ONLINE PLATFORMS IN INCREASING COMPETITIVENESS OF THE HOTEL BUSINESS AND ITS DEVELOPMENT PROSPECTS

Authors

  • Axmatova Mohigul Associate Professor (PhD), Department of Tourism and Hotel Management, Bukhara State University, Uzbekistan
  • Sayidova Gulasal Master’s Student, Bukhara State University, Uzbekistan

Keywords:

Hotel business, online platforms, competitiveness, OTA, digital marketing, tourism, booking systems.

Abstract

This article analyzes the role of online platforms such as Booking.com, Airbnb, Expedia, Agoda, and TripAdvisor in increasing the competitiveness of the hotel business. It examines their impact on marketing, sales, customer relations, and brand image, as well as future development prospects in the context of digital transformation.

Downloads

Download data is not yet available.

References

1. Kotler, P., Kartajaya, H., & Setiawan, I. (2024). Marketing 5.0: Technology for Humanity. New York: Wiley.

2. UNWTO. (2024). Global Report on Digital Trends in Tourism 2023–2024. Madrid: World Tourism Organization.

Downloads

Published

2026-01-09

Issue

Vol. 6 No. 1 (2026): Multidisciplinary Journal of Science and Technology

Section

Articles

How to Cite

THE ROLE OF ONLINE PLATFORMS IN INCREASING COMPETITIVENESS OF THE HOTEL BUSINESS AND ITS DEVELOPMENT PROSPECTS. (2026). Multidisciplinary Journal of Science and Technology, 6(1), 147-150. https://mjstjournal.com/index.php/mjst/article/view/6500