Multidisciplinary Journal of Science and Technology

ZIYORAT TURIZMIDA TURISTLAR SONINI KO‘PAYTIRISHDA IJTIMOIY TARMOQLAR VA MEDIA TARG‘IBOT SAMARADORLIGINI OSHIRISH

Abdug‘aniyev Toxirjon

Xalqaro nordik universiteti 2 kurs magistranti

Keywords: tourism industry, media resources, historical, activities, heritages

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Abstract

In today's era of globalization, the tourism industry has become one of the most important sectors of national economies. In particular, pilgrimage tourism has been developing rapidly in Uzbekistan in recent years. The holy shrines, historical and cultural monuments, and the heritage of Islamic civilization in our country are of great interest to foreign and domestic tourists. In addition, the widespread use of digital communication tools, in particular social networks and media resources, has created new opportunities for promoting tourism.

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