A COMPREHENSIVE APPROACH TO IMPROVING UNIVERSITY COMPETITIVENESS

Ablatdinov Sultanbek Azatovich

Senior lecturer of “Economics and Management” Department of Tashkent State University of Economics

Khudoyorova Mekhrangiz Murodovna

Assistant of “Economics and Management” Department of Tashkent State University of Economics

Keywords: competitiveness, quality and privatization of higher education, management and financing of social facilities of universities, digital transformation of universities, transition to a developed model of


Abstract

In the context of globalization and growing competition in the educational services market, increasing the competitiveness of higher education institutions (HEIs) is becoming an important factor in their survival and development. This article discusses the main aspects of improving the competitiveness of universities. The analysis of existing approaches and strategies is carried out, methods and tools are proposed to improve the competitive positions of universities.


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