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ZENODO
Published
2025-06-10
Section
Articles
How to Cite
How to Cite
MIJOZLAR BAZASINI KENGAYTIRISHDA TIJORAT BANKLARINING MARKETING STRATEGIYALARINI BOSHQARISH
Xaitbayev Sarvarbek Zafarovich
Raqamli iqtisodiyot va agrotexnologiyalari universiteti 2-kurs magistranti.
Keywords: MSI – marketing samaradorligi indeksi, MMSM – moslash-tirilgan marketing strategiyasi modeli, RMXK – raqamli marketing xavf koeffitsienti, MSOS - mijozlar sadoqatini oshirish strategiyasi, CEM - mijozlar tajribasini boshqarish.
Abstract
Ushbu ilmiy maqolada tijorat banklari tomonidan mijozlar bazasini kengaytirish uchun qo‘llaniladigan marketing strategiyalarini boshqarishni o‘rganishga qaratilgan bo‘lib, innovatsion usullar, qiyinchiliklar va ularning mijozlarni jalb qilish va ushlab qolishga ta’siriga e’tibor beradi. Hozirgi tendensiyalar va strategik asoslarni tahlil qilish orqali ushbu tadqiqot bank sohasida marketing harakatlarini optimallashtirish bo’yicha tushunchalar berishni maqsad qiladi.
References
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