STAKEHOLDER ENGAGEMENT STRATEGIES IN DIGITALLY TRANSFORMING SERVICE ECOSYSTEMS
Keywords:
stakeholder engagement, ecosystem governance, performance measurement, leadership in change, strategic change, change management, digital transformation, service sector, innovation, adaptation, organization, technology, leadership.Abstract
Digital transformation in service ecosystems requires the coordinated involvement of diverse stakeholders—including customers, employees, partners, and technology providers—to successfully implement innovative technologies and processes. Effective stakeholder engagement is critical to overcoming resistance, fostering collaboration, and ensuring alignment with strategic goals throughout the transformation journey. This study explores various engagement strategies tailored to the complex, interdependent nature of service ecosystems undergoing digital change. By analyzing communication frameworks, participatory design approaches, and collaborative governance models, the research highlights best practices for managing stakeholder expectations and contributions. The findings emphasize that proactive, transparent, and continuous engagement not only accelerates technology adoption but also enhances service innovation and ecosystem resilience. Practical implications and guidelines are provided for service organizations aiming to optimize stakeholder involvement during digital transformation initiatives.
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