WAVELET METHODOLOGY OF MARKET ANALYSIS AS A COMPONENT OF DECISION MAKING IN THE CONDITIONS OF FORMATION DIGITAL ECONOMY

Maksym Babenko; Tetyana Novikova; Olena Khrystoforova

Authors

Maksym Babenko Department of Management, Business and Professional Communications, Educational and Research Institute «Karazin Banking Institute» V.N. Karazin Kharkiv National University, Ukraine
Tetyana Novikova Department of Management, Business and Professional Communications, Educational and Research Institute «Karazin Banking Institute» V.N. Karazin Kharkiv National University, Ukraine
Olena Khrystoforova Department of Management, Business and Professional Communications, Educational and Research Institute «Karazin Banking Institute» V.N. Karazin Kharkiv National University, Ukraine

Keywords:

Analysis, Market, Methodology, Decision Making

Abstract

Modern transformation of business is influenced by the widespread introduction of Internet technologies, computer equipment and methods of digital processing and transmission of data. These tools for changing the conditions of business cover all stages and areas. The key direction of such transformation is the validity of the decisions taken, where a comprehensive market analysis should be taken into account. Such analysis includes both the validity of attracting various necessary resources and the exit with finished products. For such analysis, it is possible to use various market indicators, among which market indices are highlighted in this work. Based on this, the article considers the dynamics of individual world market indices and their relationship. Such analysis allows you to justify the time to enter the market for the implementation of various business strategies. For the purposes of such analysis, the wavelet coherence method is used. The work presents graphs and diagrams that allow you to evaluate the effectiveness of the presented course of research, the effectiveness of the results obtained. The results obtained will be useful for substantiating strategies for entering the market in the context of the formation of a market economy.

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