NEUROMARKETING IN EDUCATION: EMOTIONS AS THE KEY TO SUCCESS
Keywords:
neuromarketing, education, emotional branding, user experienceAbstract
The article examines the role and importance of neuromarketing in the modern educational process. Special attention is paid to the tools and methods of neuromarketing, their impact on the choice of educational institutions, student engagement and the creation of a sustainable educational brand. The key principles of emotional perception, personalization, and user experience in educational marketing are explored.
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