VISUAL REPRESENTATION OF PHRASEOLOGICAL IMAGE

Abstract

Visual representation is a non-verbal mode of expression perceivable by sight. A visual instantiation of a phraseological image is of stylistic and cognitive interest because it brings out the potential of phraseological meaning, and the creative aspects of the verbal and the visual in multimodal discourse. Visual expression of text usually goes together with the verbal. In visual representation, the process of creating a mental picture in one’s mind relies on close ties between the visual and the verbal, and knowledge of the political, socio-cultural, and semiotic implications. Visual representation creates new meaning, stretches our imagination, and sustains figurative thought. Thus, phraseological metaphor exists not only in thought and language; it also exists in visual representation and its perception