UNDERSTANDING OF INNOVATIVE MARKETING TECHNOLOGIES

Axmedov Alim Babaniyazovich

Teacher of the Department of Economics, Business Management and Econometrics, Termez State University

##semicolon## Innovative Marketing, Marketing Technologies, Artificial Intelligence, Big Data Analytics, Immersive Technologies, Digital Transformation.


सार

This article delves into the concept of innovative marketing technologies and their transformative impact on modern marketing practices. It highlights the significance of technologies such as artificial intelligence, big data analytics, and immersive technologies in enhancing marketing strategies. The study reviews existing literature, outlines effective methodologies, and presents findings on how these technologies can revolutionize marketing, driving efficiency, personalization, and engagement.


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