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Published
2024-07-03
Section
Articles
How to Cite
How to Cite
UNDERSTANDING OF INNOVATIVE MARKETING TECHNOLOGIES
Axmedov Alim Babaniyazovich
Teacher of the Department of Economics, Business Management and Econometrics, Termez State University
Keywords: Innovative Marketing, Marketing Technologies, Artificial Intelligence, Big Data Analytics, Immersive Technologies, Digital Transformation.
Abstract
This article delves into the concept of innovative marketing technologies and their transformative impact on modern marketing practices. It highlights the significance of technologies such as artificial intelligence, big data analytics, and immersive technologies in enhancing marketing strategies. The study reviews existing literature, outlines effective methodologies, and presents findings on how these technologies can revolutionize marketing, driving efficiency, personalization, and engagement.
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