Multidisciplinary Journal of Science and Technology

The role of Technology in Business Innovation

Omar Ashurbaev

Senior Lecturer, MU University, Tashkent

Nozima Azimjonova

Student, MU University, Tashkent

##semicolon## Technology in business innovation##common.commaListSeparator## Artificial Intelligence (AI), Machine Learning (ML)##common.commaListSeparator## technological adoption

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सार

Technology plays an important role in the development of innovation in today's emerging industry. This article examines how technological advances, particularly in areas such as Artificial Intelligence (AI), Machine Learning (ML), are driving operational efficiency and product service innovation to shape business models. Through primary and secondary research, surveys further facilitate analysis and explore how technologies are adopted in the development of innovation. The study examines the benefits of technology in improving and accelerating business efficiency and customer experience.  However, over-reliance on technology also creates problems. The result of the survey shows that 75% of the technology maintains an advantage over competitors. 25 percent say that new technological solutions are complicated. The study also observed that businesses in industries such as healthcare, retail and manufacturing are using artificial intelligence, cloud computing to drive innovation. Business growth highlights the dependence on technology and the challenges organizations face in effectively integrating it.

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