Multidisciplinary Journal of Science and Technology

The Role of Sustainable Business Practices in Achieving Long-Term Success

Dilnoza Marifova

Student of Millat Umidi University, Tashkent, Uzbekistan

##semicolon## Sustainable Business Practices##common.commaListSeparator## Long-term Success##common.commaListSeparator## Consumer Behavior

सार

The success of stability in the emerging globe market is largely dependent on our long-term operations. The effect of sustainable business practices on consumer behavior, brand reputation, and long-term profitability is examined in this article. The public's view and the industrial benefits of sustainability are analyzed using key ideas from primary survey data and secondary research. Through extensive research and practice, it has been found that businesses that implement sustainable practices attract loyal customers and continue to achieve long-term success, and these businesses also gain an edge over their competitors.

##submission.citations##

Deloitte (2024). The Sustainable Consumer. [online] Deloitte United Kingdom. Available at: https://www.deloitte.com/uk/en/Industries/consumer/perspectives/the-sustainable-consumer.html.

Deloitte United Kingdom. (2022). 2022 Deloitte CxO Sustainability Report | Deloitte Global. [online] Available at: https://www.deloitte.com/uk/en/issues/climate/deloitte-cxo-sustainability-report.html.

McKinsey (2021). 2021 ESG report: Sustainable and inclusive growth | McKinsey & Company. [online] www.mckinsey.com. Available at: https://www.mckinsey.com/about-us/social-responsibility/2021-esg-report/overview.

Nielsen (2018). The Database: What Sustainability Means Today. [online] Nielsen. Available at: https://www.nielsen.com/insights/2018/what-sustainability-means-today/.

Nielsen (2019). The Database: The Business of Sustainability. [online] Nielsen. Available at: https://www.nielsen.com/insights/2019/the-database-the-business-of-sustainability/.

Nielsen (2023). Environmental, Social and Governance (ESG) Report. [online] Nielsen. Available at: https://www.nielsen.com/about-us/responsibility-and-sustainability/esg-report/.

Patagonia (2021). Annual benefit corporation report. [online] Patagonia, pp.1–18. Available at: https://www.patagonia.com/on/demandware.static/-/Library-Sites-PatagoniaShared/default/dw18ad9c7c/PDF-US/Patagonia-2021-BCorp-Report-Updated-2-15-22.pdf.

Sheehan, E. (2023). Sustainability in retail | Deloitte Global. [online] Deloitte. Available at: https://www.deloitte.com/global/en/Industries/consumer/analysis/sustainability-in-retail.html.