NAVIGATING GLOBAL TRAVEL: THE VITAL ROLE OF THE WORLD TOURISM ORGANIZATION (WTO)

Sarvar Abdurahimov Nasrilloyevich

Teacher of the Faculty of Economics and Tourism of Termiz State University

Zamira Norsoatova Ziyadulla qizi

Student of the Faculty of Economics and Tourism of Termiz State University

##semicolon## World Tourism Organization (WTO), international tourism, sustainable tourism, economic growth, cultural exchange, collaboration, advocacy


सार

This article explores the indispensable role of the World Tourism Organization (WTO) in steering global travel towards sustainability, economic prosperity, and cultural exchange. Through advocacy, collaboration, and knowledge-sharing, the WTO promotes sustainable tourism practices, fosters economic growth, and enhances cultural understanding. By addressing emerging challenges and promoting inclusive development, the organization remains a key player in shaping the future of international tourism.


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