INNOVATIVE TECHNOLOGIES IN THE SERVICE SECTOR: HOW ARTIFICIAL INTELLIGENCE IS CHANGING THE TOURISM INDUSTRY. Multidisciplinary Journal of Science and Technology, [S. l.], v. 5, n. 3, p. 535–540, 2025. Disponível em: http://mjstjournal.com/index.php/mjst/article/view/2941. Acesso em: 5 apr. 2025.