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ZENODO
CERTIFICATE
Published
2024-07-20
Section
Articles
How to Cite
How to Cite
MECHANISM OF FORMATION AND IMPLEMENTATION OF INNOVATIVE MARKETING STRATEGIES IN ENTERPRISES
Ahmedov Alim Babaniyazovich
Teacher of the Department of Economics, Business Management and Econometrics, Termez State University
Keywords: Innovative marketing, market needs, market trends, creative ideation, technology integration, cross-channel integration, , continuous evaluation, organizational support
Abstract
Innovative marketing is indispensable for enterprises seeking to thrive in today's competitive business environment. This article explores the comprehensive mechanism involved in the formation and implementation of innovative marketing strategies. It highlights key components such as identifying market needs and trends, creative ideation, integration of technology, cross-channel integration, continuous evaluation, and organizational support. By understanding and effectively applying this mechanism, enterprises can enhance their market positioning, engage customers more meaningfully, and achieve sustainable growth
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