International conference on multidisciplinary science

SYSTEM PROGRAMMING IN PHARMACEUTICAL MARKETING

Kh. O. Darmanov

Tashkent Pharmaceutical Institute; 5th year student of the Faculty of Pharmacy

##semicolon## Pharmaceutical Marketing, Critical Marketing, Ethical Marketing, Stakeholders’ Theory, Codes of Ethics

सार

This thesis about System Programming in Pharmaceutical Marketing. The overall aim of this study is to examine firm strategic choices that trigger negative externalities culminating in market failure, system crisis, and public harm.

##submission.citations##

Abela, Andrew V., & Murphy, Patrick E. (2008).

Marketing with integrity: ethics and the service-dominant logic for marketing.

Journal of the Academy of Marketing Science, 36(1), 39-53. doi: 10.1007/s11747-007-0062-0 Agee, Jane. (2009).

Developing qualitative research questions: a reflective process. International Journal of Qualitative Studies in Education, 22(4), 431-447. doi: 10.1080/09518390902736512 Alvesson, Mats. (1994).

Critical theory and consumer marketing. Scandinavian journal of management, 10(3), 291-313. Bartels, Robert. (1967).

A model for ethics in marketing. The Journal of Marketing, 20-26. Birks, Melanie, Chapman, Ysanne, & Francis, Karen. (2008).

Memoing in qualitative research:Probing data and processes. Journal of Research in Nursing, 13(1), 68-75. doi: 10.1177/1744987107081254 Burton, Dawn. (2001).