International conference on multidisciplinary science

SYSTEM PROGRAMMING IN PHARMACEUTICAL MARKETING

Kh. O. Darmanov

Tashkent Pharmaceutical Institute; 5th year student of the Faculty of Pharmacy

Keywords: Pharmaceutical Marketing, Critical Marketing, Ethical Marketing, Stakeholders’ Theory, Codes of Ethics

Abstract

This thesis about System Programming in Pharmaceutical Marketing. The overall aim of this study is to examine firm strategic choices that trigger negative externalities culminating in market failure, system crisis, and public harm.

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